TikTok published results of user interaction with music. The tech firm conducted the study across France, Germany Italy, Spain, and the UK.
According to TikTok, 80% of the users say “they discover new music on the platform and that it is the number #1 place for music discovery – more than other digital platforms, streaming services and friends”. Also, 56% of that discovery is happening in its famous For You feed.
Other data points from the research: after listening to new music on TikTok, 47% add tracks to their favourites; 46% view the artists’ profiles; and 43% follow them on the app.
TikTok‘s head of music operations UK, Paul Hourican said “Our community often research, stream, and buy songs they hear while browsing the app.”