A new report from Ampere Analysis, a research firm, predicts that the global market value of games content and services will drop to $188bn in 2022, from $191bn in 2021. This drop is partly due to the normalcy around the globe since the aggressive growth of 2020 due to the Covid-19 lockdowns. “Now that many countries have returned to more normality, it is inevitable that consumer attention on gaming will in some cases become more diluted, especially in mature markets.”
The firm also believes the worrying cost of living and the declining economies around the world are also factors for this decline. “The idea that the games market is ‘recession proof’ is a fallacy…”
Ampere also mentions changes in the mobile apps market privacy (“which have turned on its head the ability to target specific cohorts and track advertising performance”) as hitting the most lucrative segment of the gaming market: mobile.