Apple is pushing for developers to integrate its Apple Music into their apps with its new MusicKit API.

Developers can now offer users a free trial of Apple Music, earn referral fees if they subscribe.

“For example, you can make your games a lot more immersive by playing background music that matches the mood of your game,” said Apple engineer Joel Lopes da Silva in a WWDC session focused on MusicKit. “Or you can play upbeat music to keep your users motivated in a fitness app. And in a social media app, you can keep your users even more engaged with content that highlights music.” Which could be interesting: games, fitness, and social are exactly the three sectors that labels are looking to as big growth areas for direct licensing…

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