Kenyan emerging artistes now stand a chance to have Akon on their song, as well as a recording contract with an international music label. This opportunity is put together by Africa’s streaming gaint, Boomplay, in partnership with Hitlab
The Digital Emerging Artist Showcase (DEAS) is the first international competition for emerging artists with a fully digital application process. Digital Nuance Analysis (DNA) analyses songs (beat, rhythm, lyrics etc.) submitted by different emerging artistes, then goes on to rank them for their potentials to do very well in the international market.
Boomplay Managing Director, East Africa, Martha Huro said, “This a great opportunity for us to showcase our artists on the global stage, while also offering them a holistic experience on the industry metrics beyond our borders. I urge emerging artists to take up this once-in-a lifetime opportunity. We look forward to creating more opportunities to propel Kenyan and by extension African artists to the international stage.”
Artistes who wish to participate will pay a token which varies based on amount of songs each artiste wishes to submit; Ksh. 110 ($0.99) for 1 song, Ksh. 450 ($3.99) for 5 songs and Ksh. 1,100 ($ 9.99) for 15 songs.
The competition is scheduled to run until September 2021, and thereafter winners will be announced.
We hope this or another form of this opportunity can be extended to other parts of Africa in the nearest future.
You can submit your songs here.