Effective October 15, Boomplay’s streaming data will now be added to Billboard Hot 100, Billboard 200, Artist 100, Billboard Global 200 charts, and the other U.S and global Billboard charts.
This move will create opportunities for all African Artists and millions of songs on the African streaming giant’s catalogue, via exposure to a wider international audience.
According to Billboard, “MRC Data’s foundation is built on providing the music industry and our clients with the most complete view of music consumption. We are excited to announce additional data being captured from Boomplay.’’
Within MRC Data’s Music Connect platform, Boomplay streams will be included in the ‘Others’ data bucket under Audio On-Demand with data visible on October 12, 2021, for streams beginning on October 8, 2021.
Phil Choi, Boomplay’s Director of Content & Strategy, described the addition as “a significant step in ensuring African artistes on the platform are fairly and equally represented where it matters and that they have access to similar opportunities available to their international counterparts. While this might have seemed far-fetched in the past, we now have one foot in the door already following our partnership with Billboard Charts.”
Boomplay’s streaming data added to the Billboard Charts represent streams from its subscription tier and logged-in streams from its ad-supported tier, with streams from each tier weighted appropriately.