FACEBOOK SHEDS LIGHT ON POST DEMOTION CRITERIA

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Facebook reveals some information on contents demotion, in a section of its Transparency Center site.

The social giant emphasises its using users’ feedback “about what they do and don’t like seeing on Facebook” to make these decisions.


It also talks about 12 categories of posts that their system automatically demotes: clickbait links; ad farms; engagement bait; links suspected of cloaking domains; links to websites “requesting unnecessary user data”; comments likely to be reported or hidden; low-quality events; low-quality comments; pages predicted to be spam; low-quality videos; and “sensationalist health content and commercial health posts”.


A lot of us will be guilty of one or more of the above, and this will be of great help or panic to vendors and music marketers as you pick lessons from each listed categories

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