LIFESCORE DEAL WILL PUT ADAPTIVE MUSIC IN BENTLEY CARS

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We’ve been tracking AI music startup LifeScore since watching its co-founders Philip Sheppard and Tom Gruber (previously the co-founder of Siri) unveil it at Abbey Road Red’s demo day in early 2019.

The company got human musicians to record fragments of music, and built a system that can stitch those fragments together in an adaptive way: reacting to the input or actions of the listener. Or, indeed, their driving style. For LifeScore’s latest B2B deal is with automotive firm Bentley, which is using its technology in a demonstration vehicle.


“The vehicle generates a live, composition of instrumental music in real-time enhancing the emotional experience of every journey,” is how Bentley put it. “The goal is to have music that adapts to the ever-changing driving conditions and the driver’s style – from relaxed grand touring to energetic, spirited driving on dynamic roads.”

This is R&D for now, but Bentley said the project is geared towards making such a system part of its first full Battery Electric Vehicle in the future.

Culled from Musically

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