Vodacom Tanzania partnered with Mdundo, a Kenyan music service, to create a music bundle available for all Vodacom customers, giving its subscribers access to Mdundo’s premium service and exclusively curated music.
Mdundo was founded in 2013, and has expanded to 15 African countries; Kenya, Tanzania, Uganda, Nigeria, Ghana, Zambia, Zimbabwe, Mozambique, Angola, Rwanda, Cameroon, Congo, Malawi, South Africa, and Namibia. The music service is headquartered in Denmark and available to global users.
The company says it has over 7 million active monthly users, with a combined 20 million-plus monthly streams and downloads. It has over 1.7 million African and international songs catalogue, and works directly with 100,000 artistes in Africa.
Through the Mdundo Mixes bundle, Vodacom Tanzania will give subscribers the music of their choice, from salsa to rhumba and as far as bolingo. Mixes will also be curated by Tanzanian DJs and artists including DJ Massu, DJ Summer, DJ Bike, DJ Feruuh, DJ Allybu and DJ YLB.
Being one of Tanzania’s leading music services, Mdundo’s x Vodacom Tanzania will reach more people in Vodacom‘s existing 15.5m mobile subscribers.
Nguvu Kamando, Vodacom’s head of Value Added Services, said: “Instead of struggling and moving from one platform to another, we as a digital valuing company, saw the importance of creating one bundle which will include all music genre, that’s why we also decided to partner with Mdundo.com.”
Patrick Sambao, Head of Telco at Mdundo.com, said: “Mdundo has a very strong following in Tanzania and we’re therefore pleased to launch our first telco bundle in this market. Vodacom has a clear and ambitious product team with a strong focus on delivering new and innovative solutions to the market aligned with the Mdundo vision.”