Smirnoff vodka in South Africa is calling on upcoming local female DJs to participate in its Shaya Ingoma Female DJ search competition.

The initiative is aimed at narrowing the gender gap and shining more light on upcoming female DJs. The platform will be focused on unearthing, promoting and offering multiple opportunities for upcoming female DJs in South Africa to showcase their skills, get the recognition they deserve and receive sufficient support in the pursuit of their DJing career aspirations.

From the countrywide search, top ten finalists will be chosen to battle it out for the top spot and get the Smirnoff 1818 Shaya Ingoma Female DJ crown. The winner of the competition will receive a life-changing prize valued at R550 000 to help elevate their craft and boost their already-existing deejaying skills.

How to enter

  • Female DJs should create a DJ mix that is at least three minutes long, and should consist of a minimum of six tracks, each of which must be at least 30 seconds long.
  • Participants should upload the DJ mix on Facebook or Instagram before 9 November with the following hashtags: #SummeryeSmira and #ShayaIngoma1818.
  • To increase their chances, participants will have to drive public engagement on social media through likes, comments, reposts and reshares on the track/s submitted.
  • Terms and conditions apply and can be found here

The first winner stands to win the following:

  • R100 000 in cash.
  • A trip to the Miami Winter Music Festival 2022 valued at R200 000.
  • Three-months residency with a South African national radio station.
  • Spotify playlist.
  • Two months of direct PR profiling.
  • Main slot in Shaya Ingoma music activations in 2022.
  • Opportunities to DJ at Smirnoff 2022 events.
  • The title of Smirnoff Shaya Ingoma Female DJ Winner

The nine remaining finalists stand to win the following:

  • R50 000 in cash.
  • 15-minute sets on one of South Africa’s national radio station.
  • Spotify playlist.
  • Two months of direct PR profiling.
  • Shaya Ingoma Chesa Nyama activations and battle sets.
  • Opportunities to DJ at the Consumer House Parties and Smirnoff 2022 events.

“We live in a country that’s recognised for the diversity of skills and talents that ordinary citizens have to offer but the reality of lack of access and opportunity, particularly for women, is a real hindrance in making sure that these skilled and talented individuals are given a platform to flourish,” the head of white spirits at Diageo, Gregory Tabane, said. “This is particularly true for the deejaying industry in the country, and this is why we, as Smirnoff 1818, are stepping up to say that we will be that catalyst for change in this regard and open up the industry to those that also deserve to be heard. Smirnoff 1818 will also be the first alcohol brand to shine a spotlight on and create opportunities for upcoming female DJs in the country in this way.”

Find out more about the Shaya Ingoma Female DJ search on FacebookTwitter, and Instagram


View the original call here

1 Comment

  1. Top tunes from Smirnoff’s SA’s best up-and-coming female DJs that are perfect for your next visit to Durban

    Over the last few years, Mzansi has unearthed some phenomenal female DJ talent who are flourishing in their own right however, the opportunities, paycheques, media exposure, and gigs for female DJs remain limited especially compared to their male counterparts.

    In this light, Smirnoff 1818 launched its first ever Shaya Ingoma campaign in 2021, through which the brand aimed to pioneer the gender gap and shine a light on some talented local female DJs, promoting them and offering various opportunities for upcoming female DJs in Mzansi to showcase their skills, get the recognition they deserve and receive sufficient support in the pursuit of their DJing career aspirations.

    In line with this campaign and ahead of the hotly anticipated Durban July (02 July 2022) event, Smirnoff Vodka, the largest vodka brand in the world-renowned for its ultrasmooth vodka and classic taste, has compiled a playlist featuring the top 10 songs from the best up and coming female DJs that will act as smooth musical accompaniment to your next trip down to Durban.

    #10 Rosetta D33p- Shayingoma artist is Rosetta d33p and Rodney Sa
    #9 Miss Dimplezz Healer inhliziyo yam by gaba cannal
    #8 Dj Jodyshore Dali Wami – KeenanO (ft. Dinky Kunene & LuE)
    #7 DJ 2Llyndo- – Ukhalelani – Saint Evo ft. Toshi (Candy Man Remix)
    #6 Miss Bee -Prayer for Rain by Caiiro & Black Motion featuring Tabia
    #5 Lady C- Senior Oat- All in you
    #4 DJ Wamz- Ulazi – Mr JazziQ & 9umba
    #3 Fizz and Shai-a- Dearson feat. Uncle R – Spirit
    #2 Mystikal Ebony- ILanga Cornelius SA ft Lady X
    #1 Euphoria da dj -SK95 – For You (Da Gifto’s Revisit)

    About Smirnoff
    Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov. It is distributed in 130 countries. Smirnoff products include vodka, flavoured vodka, and malt beverages.

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.