Sesh, a fan engagement platform that connects artistes with their most dedicated followers through exclusive content, live events, and direct interactions, has secured $7 million in funding in a round led by Miura Global, with participation from music and tech angel investors.
A New Era for Artist-Fan Relationships
Founded by Pepe del Rio, Iñigo-Hubertus Bunzl Pelayo, and María José Guzman, Sesh is built on the belief that superfans are the key to sustainable success in today’s music industry. The platform already works with 250+ artistes, including Anitta, Nathy Peluso, Mau y Ricky, and Lasso, who collectively boast 750M+ monthly Spotify listeners, 1B+ social media followers and 44 Grammy nominations in 2023 alone.
With the new funding, Sesh plans to expand platform capabilities, onboard more artists, and enhance data insights for deeper fan engagement
Introducing the “Member Card” – A Direct Fan Connection Tool
In a major update, Sesh is launching its digital Member Card, allowing fans to store a pass in their phone’s wallet. This feature enables artists to:
- Send push notifications directly to fans (bypassing social media algorithms)
- Promote new releases, merch drops, VIP events, and presale tickets
- Own fan data (emails, location, engagement metrics) without third-party restrictions
“Traditional platforms create barriers between artists and their most engaged fans,” said Pepe del Rio, CEO of Sesh. “With Sesh, artistes regain control—they can nurture real relationships and monetise their audience effectively.”
Why Superfans Matter More Than Ever
Sesh’s funding arrives as the music industry doubles down on superfan monetization:
- Warner Music Group is developing a superfan app, with Ed Sheeran as its first featured artist.
- HYBE’s Weverse hit 150M+ downloads in 2024.
- Kakao Entertainment (HYBE’s rival) recently launched Berriz, its own fan platform.
- Spotify is reportedly planning a “Music Pro“ tier with superfan club access.
“All you need is a few hundred truly engaged fans to make a career in music,” added del Rio. “Our mission is to help artists turn passion into a livelihood.”
The Bigger Trend: Owning the Audience
With streaming growth slowing, labels and artists are racing to build direct fan connections—cutting out middlemen and maximising revenue. As UMG’s Boyd Muir noted, the top 20-30% of superfans drive over 70% of music spending.
Sesh’s model aligns with this shift, offering artists a proprietary channel to cultivate—and monetise—their most loyal followers.
