Apple-owned Shazam hit new milestones recently;
- Over 1billion tracks are being tagged a month.
- Overall tagged songs are over 51m.
A key metric used back in 2013 by the company was conversion rate: how many tags led to actual sales (downloads), which stood at 10%, according to Will Mills, then head of music content. Shazam relies more on converting tags to streams, and these new conversion figures aren’t available at the moment.