SHAZAMKIT TO BE LAUNCHED BY APPLE

Since acquiring Shazam in 2018 and growing the app to 200 million monthly active users in 2020, Apple will now be making Shazam’s API, ShazamKit framework, available to a number of third-party apps. More details here.

Apple‘s pitch to developers is “Match music to the millions of songs in Shazam’s vast catalog or make any prerecorded audio recognizable by building your own custom catalog using audio from video, podcasts, and more.”

We can see this being useful for startups, streaming services, and music companies alike. Remember, Shazam’s ability to identify music isn’t just for ‘what’s that song?’ scenarios. It can also be proof that you are listening to a particular track – something that could be fun to explore for artist marketing campaigns…