The bidding war to buy the Canadian hockey team, Ottawa Senators, has taken an unexpected turn with the announcement that rap legend Snoop Dogg is joining a group led by Los Angeles-based producer Neko Sparks.
Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr., is a longtime hockey fan. And has been seen wearing NHL jerseys during performances. He is also a successful businessman with a number of ventures. Including his own cannabis company, Death Row Records, and a clothing line. Puck Hucky. The latter is inspired by hockey apparel.
Sparks is a music producer and entrepreneur who has worked with some of the biggest names in the industry, including Snoop Dogg. He is also a co-founder of the cannabis company Cookies.
The group’s bid is not the only one in the mix. Canadian actor Ryan Reynolds, who co-owns Welsh soccer club Wrexham AFC, is also linked to a potential bid.
The Senators are currently owned by the late Eugene Melnyk, who passed away in March 2022. The team’s board of directors is committed to finding a new owner who will commit to the team and the city of Ottawa.
It is unclear how much the Ottawa Senators are worth. But it is estimated to be in the hundreds of millions of dollars. The sale process is expected to take several months to complete.