SoundCloud has confirmed Eliah Seton as its next president effective May 1, 2021. He will manage the streaming giant’s business strategy, oversee content partnerships and business development, lead mergers and acquisitions, responsible for SoundCloud‘s distribution and artist services businesses, Repost by SoundCloud and Repost Select.

Seton, a widely respected Warner Music Group veteran, will report to the Chief Executive Officer, Michael Weissman. Before leaving Warner Music, he was President of Independent Music & Creator Services overseeing ADA Worldwide, Asylum Records, Level and Arts Music.

ADA Worldwide expanded on a global scale; Latin America, Asia, and Europe. It tripled in size under Seton‘s guidance since 2015.

Michael Weissman said: “Eliah’s passion for music and his innovative spirit combined with his deep industry experience in delivering world-class services to the global music community is exactly the expertise and mindset that will help transform SoundCloud into the leading music entertainment company.

“I couldn’t be more excited to work with Eliah, an extraordinarily skilled business executive and wonderful person, to forge our company’s strategic path, deepen our artist and industry relationships, and create even more opportunities for artists to grow and earn throughout their careers on SoundCloud.”

Seton added: “I am so excited to partner with Mike and the team in helping to lead the future of this iconic business.”

SoundCloud has always been on the cutting edge of innovation and is simply the gold standard for independence in music.

“The possibilities for SoundCloud and for artists, labels, and entrepreneurs everywhere are endless, and I am proud to join this extraordinary team and community.”

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