Triller and Soundcloud formed a partnership to add SoundCloud-curated playlist to the video app’s platform
According to Soundcloud provision of this access to Triller “uniquely showcase and support emerging independent artists”.
The playlist was launched last week on Triller, and also available to stream on SoundCloud.
The SoundCloud-curated playlist is located on Triller’s Music Discovery page and will be updated monthly with new tracks selected by music teams at Repost, SoundCloud’s creator services division.
All tracks are accessible for Triller creators to use in their video content within the app.
The new integration also allows artists to link their Triller and SoundCloud profiles and SoundCloud says that this will allow artists to “grow additional revenue” through its ‘fan-powered’ royalties system.
According to Mahi de Silva, CEO of Triller, “With a shared goal of showcasing established and emerging talent, this partnership puts artists first–just like Triller does.
“In front of a global audience, emerging artists will now have the opportunity to develop a Triller fan base that is empowered to create, share and connect.”
Head of Artist Marketing, Creator Services, Repost, SoundCloud, Allison Moore added: “The new SoundCloud playlist on Triller offers one more way we are creating unique, new channels to elevate and promote the rising artists who are building their careers independently today.
“We’re very excited to be working with Triller to connect these artists with a new audience — helping them to get discovered, build their profiles, and grow their careers both on and beyond SoundCloud.”