Southern African Music Rights Organisation (SAMRO) and Composers Authors and Publishers Association (CAPASSO) has signed a multi-year licensing deal with TikTok. The deal covers songwriters and publishers in over 58 territories across Africa. These include 21 separate collective management companies, thousands of members, and affiliates.
CAPASSO Chief Operations Officer, Wiseman Ngubo reacted to the partnership, “We are happy to have reached an agreement with TikTok in order to ensure that pan African songwriters are taken care of on the platform. As a social music platform, TikTok has revolutionised how we engage and consume music. TikTok allows fans to co-create, contextualise and re-interpret their favourite songs alongside their favourite artists and drives engagement and a deeper appreciation of songs in an era when music consumption is increasingly divorced from context.”
Jordan Lowy, Head of Music Publishing Licensing and Partnerships at TikTok continued, “TikTok is delighted to enter into this agreement with SAMRO and CAPASSO, ensuring that songwriters, composers, and publishers across Africa can benefit when their music is used on TikTok. This is an exciting region for us with a huge pool of incredible talent, and we look forward to connecting them with our global audience”.
