Spotify has partnered with Dutch event management platform Stager to help venues and festivals showcase their events directly on artistes’ Spotify profiles—strengthening the streaming giant’s foothold in live music discovery.
How the Integration Works
- Stager (founded in 2012) provides ticketing, planning, and marketing tools for event organisers.
- The new integration allows Stager users to display upcoming concerts and festivals on artistes’ Spotify pages, increasing visibility for events.
- Stager facilitated performances for 21,000+ artistes in 2023—this move could significantly expand their reach.
Spotify’s Growing Live Music Strategy
This follows several recent ticketing and concert discovery initiatives:
- February 2024: Partnered with Eventix (now Weeztix) for exclusive presales (e.g., metal band Pantera).
- March 2024: Launched personalised Concerts Near You playlists.
- April 2024: Teamed up with UK’s Skiddle to promote club nights and festivals.
- 2022: Debuted Live Events feed and tested direct ticket sales before scaling back in 2024.
The Bigger Picture: Spotify’s Ticketing Ambitions
Despite retreating from direct ticket sales, Spotify is leaning on third-party integrations (Ticketmaster, Eventbrite, AXS, Bandsintown) to enhance live music discovery.
Live Nation CEO Michael Rapino confirmed talks with Spotify, Apple, and Amazon for potential ticketing collaborations, signaling industry-wide interest in bridging streaming and live events.
What’s Next?
Rumours suggest Spotify’s upcoming Super Premium tier may include early ticket access, AI remixing tools, and hi-fi audio—further blending digital and live music experiences.
