Spotify’s partnership with Peloton hits a new high with the new Curated by Peloton shelf within Spotify’s Workout Hub.
The shelf will include playlists curated by Peloton instructors, and a selection of new Peloton workouts based on Spotify playlists; Today’s Top Hits, Baila Reggaeton, and Indigo.
With fitness becoming a key sector for music (including licensing deals for rightsholders) it’s interesting to see Spotify deepening its involvement in that space, even if it hasn’t gone as far (yet) as Apple with its Apple Fitness+ service.
