TIKTOK PARTNERSHIP TO HELP BRANDS’ MUSIC LICENSING

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TikTok partnered with music licensing firms in order to help brands create and use their own licensed music on its platform. 

The partnership will provide licensing for custom sounds – The Elements Music, KARM, MassiveMusic – and ‘subscription sound’ – Songtradr, Epidemic, UnitedMasters – ‘subscription sound’ to brands. The latter will charge brands for the use of the music provided for use.


According to TikTok “brands can use music and sound to show a different side of their personality and share their message in a completely new way.”

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