Insider Intelligence (formerly eMarketer) published its TikTok growth predictions. According to the research firm, is now the third-largest social network after Facebook and Instagram. This means it is bigger than Snapchat and Twitter.
“There will be 755.0 million monthly TikTok users in 2022. This number grew 59.8% in 2020 and will increase an additional 40.8% in 2021.” the firm went on “We define TikTok users as internet users of any age who access their TikTok account via any device at least once per month”.
This comes after TikTok already announced a billion monthly users milestone earlier this year. The discrepancies between these two figures will surely be adjusted in early 2022.
