Rapper and singer Efe Money has come a long way since winning Big Brother Naija in 2017. Born on February 25, 1993, in Jos, Nigeria, Efe‘s passion for music drove him to pursue a career in Lagos in 2015. With his first single Based on Logistics (2017) achieving massive success across Africa, Efe has since become an independent artist, running his own label and amassing millions of streams and views on streaming platforms.
Owo Mi Da, Efe‘s latest collaboration with UK producer TR33 and Nigerian singer Qdot, is a testament to his artistic growth and global appeal. This fusion of hiphop, drill, and afropop showcases each artist’s unique identity and sound. The song’s lyrics, delivered in a blend of English and Yoruba, reflect Efe‘s journey and success, with assertive demands for recognition and a celebration of overcoming adversity. With lines like “From being underrated to paid to perform in the city of London”, Efe solidifies his position as a trailblazer in the music industry.
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