UnitedMasters and Sarz Join Forces to Empower Emerging African Artists


UnitedMasters, the awesome music distribution and artist services company from the US, has teamed up with Nigerian producer Sarz’s 1789 imprint to unleash the potential of emerging African artists, Sarz.

This is a huge deal that comes after a similar deal with Afrobeats powerhouse Mavin Records earlier this year. It will use UnitedMasters’ amazing platform to equip the next wave of artists from the continent, offering them brand, synchronisation and artist services.

This means that Sarz, a legendary Nigerian creative who has worked with Wizkid, Drake, Tiwa Savage, CKay, LoJay and Chris Brown, will help both partners discover artists and get licences for their catalogues in key African markets like Nigeria, Kenya, Ghana, Tanzania and South Africa, among other countries in sub-Saharan Africa.

“Our goal is to become a bridge connecting global markets through our platform,” said UnitedMasters founder and CEO Steve Stoute. “Sarz has an incredible eye and ear for talent, has an impressive track record and is the perfect partner for us as we expand to Africa. This collaboration is the first step towards achieving our mission of empowering independent artists at all steps of their career globally.”

“My team and I have always been passionate about supporting the development and empowerment of African music producers,” Sarz, whose The Sarz Academy Foundation will also benefit from the collaboration, said. “We can now create even more global opportunities and resources for both artists and producers on the continent. As our partnership with UnitedMasters grows, we will explore different ways to enhance the African music industry.”

UnitedMasters is behind Beat Exchange, a platform that lets users buy and sell beats. The year before, the company partnered with crypto company Coinbase to allow independent artists to receive payments in cryptocurrency through Coinbase’s payroll product.

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