Independent music distributor UnitedMasters has teamed up with superfan platform Even, giving its artistes exclusive access to tools for selling music, building communities, and launching marketing campaigns.
Key Benefits for Artists
- Direct Monetisation: Artistes can sell music, merch, and exclusive content directly to fans.
- Proven Success: R&B artist Raheem DeVaughn more than doubled his annual streaming income by selling music to 1,000 fans on Even.
- Fast-Track Access: Initially available to UnitedMasters’ Partner tier artistes, with plans to expand to Select tier soon.
Why This Matters
Even specialises in helping artistes deepen fan engagement beyond streaming. The partnership reinforces UnitedMasters’ mission to empower independents with alternative revenue streams.
“This is about putting ownership back in artists’ hands,” said Even CEO Mag Rodriguez at Music Ally Connect.
The collaboration could reshape how rising artists build sustainable careers—one superfan at a time
