February 2021, Universal Music Group severed its relationship with Triller, and later took the quarrel public by issuing statements about Trillers approach to licensing.
UMG at the time issued a statement; “We will not work with platforms that do not value artists. Triller has shamefully withheld payments owed to our artists and refuses to negotiate a license going forward. We have no alternative except to remove our music from Triller, effective immediately.”
It has been 3 months since this public dram between both companies. They’ve finally come to terms and made new deals that benefit both parties.
According to Jonathan Dworkin, UMG‘s EVP of digital business development and strategy; “We’re pleased to have a deal with Triller that embraces the importance of compensating our artists, especially given the tremendous value music generates across their platform.”
Triller chairman, Bobby Sarnevesht also said “Triller has become one of the most important platforms in music today, and these agreements ensure that artists and songwriters across Universal Music Group have full access to the global Triller ecosystem.”
This new agreement isn’t only beneficial to the music company and the social app company. It also benefits the artistes represented globally in generating new revenue streams, and also provides more song options for Triller users.