In 2017, a new streaming service was launched in Côte d’Ivoire, WAW Muzik. Since then it has quietly grown to a catalogue of 14M tracks, deals with UMG, Tuned Global, and Orange Côte d’Ivoire in a relaunch.
The relaunch secured a partnership with a B2B firm, Tuned Global, to handle the supply chain of the revamped WAW Muzik app to the rest of West African markets. While its micropayments-based subscription services are handled by telco, Orange. Orange also offers free data for its users to spend on the WAW Muzik app.
In a recent comment by Con Raso, Tuned Global’s MD “Africa is really exciting: we are seeing at least 5 or 10 people contact us from those markets each week,” stating the company’s focus on the African market.