PricewaterhouseCoopers (PWC) predicts that OTT video spending will reach $94bn (60% increase) – $81bn from subscriptions and $13bn from transactional spending – by 2025. The company offered a fair warning that consumers’ appetite for multiple video streaming subscriptions is not limitless, especially with a potentially slower economic recovery from the Covid-19 pandemic ahead.
“As consumer attention is going to get more and more fragmented and folks go back outside, that $5.99 that they may have been willing to spend or $7.99 on the fourth or fifth streaming service or that cable subscription may get reviewed,” PwC’s CJ Bangah told The Hollywood Reporter.
