TomTom hold second edition of rap contest in Jos

TomTom, a brand that supports young creative ideas in music, recently held its second Breathe for It Summit in Jos, Plateau State. The summit focused on Bars and Beats: Rap and Afrobeat thus attracting hundreds of young creatives from the region.

The summit featured music industry experts and young creatives who shared their knowledge and experience on various topics related to the theme and the entertainment business.

Some of the topics discussed were;

• Songwriting
• Music Promotion
• Performance and Collaboration
• Legal Issues in Music
• Artiste Management
• and Event Management.

The attendees and panelists also had an interactive Q&A Session.

The Brand Manager (Gum & Candy), Cadbury West Africa, Joan Odafe, said the summit was part of TomTom’s social mission to nurture young creatives in the Nigerian music industry and provide a platform that supports their career growth. She also said the theme was chosen to celebrate the achievements of Nigerian Rap and Afrobeats artistes globally.

One of the highlights of the event was the freestyle rap battle and singing competition, where winners received gifts from TomTom.

Jesse Jagz, renowned rapper, producer and songwriter, praised TomTom for hosting the event in Jos. He said Jos had a lot of talented and potential superstars who needed exposure and knowledge to advance their careers. He also mentioned that the summit enabled collaboration and partnership among creatives.

Akinyemi Ayinoluwa, an entertainment lawyer, stressed the importance of having a strong brand identity for upcoming artistes. He said that the music and the identity of an artiste were the two most essential assets that needed constant improvement and opportunities to showcase.

The Breathe for It Summit is part of TomTom’s Breathe for It campaign, which was launched in 2021 to help young creatives pursue their passion for music. The campaign aims to nurture youth creativity across Nigeria, which is known for its music export.