Vault Hill, a blockhain startup has named rapper M.I Abaga as its creative director.
The emcee will be working with the product and growth teams to help build a metaverse focused on extended reality real estate with urban planning and enhancing human experiences.
Vault Hill claims this move is part of its goal; creating the first extended reality metaverse focusing on themes of the basic human instincts, such as curiosity, imagination, community, idealism, vitality, romance, and play.
According to CEO, Jimi Daodu “The addition of M.I Abaga to our executive team is a step in the right direction to pivot our brand and metaverse for growth, foster our culture, values, and ethos as an organisation. His charisma, poetic vision and creativity are the qualities that make him perfect for us at Vault Hill. M.I Abaga was a natural choice for us, we are pleased to have him on board and we look forward to what is to come”.
The creative director also added “In the age of digitisation and cutting edge technology, creativity in business precipitates uniqueness and I am honoured to be joining Vault Hill as the Creative Director. Together we will transform the way humans interact in a virtual world”
Back in June, M.I collaborated with Binance NFT 100 Creators Programme.
It seems the veteran rapper has developed a taste for cryptocurrency and he’s not letting go of the throttle.