TIKTOK SHELVES EXPANSION OF TIKTOK SHOP FEATURE

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TikTok’s QYC-Style TikTok Shop features, earlier planned for expansion have been halted.

An unnamed TikTok staffer told Financial Times “The market just isn’t there yet; general consumer awareness and adoption are still low and nascent”. The media outlet reported that the social media company wasn’t impressed with the results of the UK launch, and thus has dropped its plans to launch the feature in the US, France, Germany, Italy, and Spain later in 2022.

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